BLOCK-BY-BLOCK FRAMEWORK

Hive Agency

A high-impact music marketing agency for talented artists to take their music growth to the next level.

Next Block

01.

Audience Targeting

From identifying the characteristics of the target audience to their behaviors, dividing them into smaller, more specific groups, and tailoring marketing efforts to maximize engagement and conversions.

Demographics

Segmentation

Marketing Strategy

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02.

End-to-End Digital Advertising

Determining the most effective and relevant digital advertising platforms. Creating cost-effective, data-driven, and targeted advertising campaigns. Monitoring, evaluating, and optimising advertising efforts for the best possible conversion rate and return on investment.

Platform selection

Campaign planing

Advertising metrics

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03.

Editorial Strategy & Pitching

The strategies to get the artist's music on popular editorial playlists on streaming platforms like Spotify, Apple Music, Tidal, YouTube music and Deezer.

Research

Networking

Data-driven analysis

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04.

Sales & Charts

Among the strategies are promoting the artist's music on popular music platforms and streaming services, leveraging marketing efforts to generate streams and downloads, and creating a large fanbase to support chart performance.

Artist visibility

Credibility

Market performance

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05.

Influencer campaigns

Identifying the most relevant and effective influencers. Engage influencers to promote the artist's music, brand, and content in order to reach and engage a larger audience.

Mapping

Collaboration

Placements

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Impact

Our story

We began with sales and charts in 2014, leveraging marketing strategies to promote sales by fostering the performance of artists in the music industry. Since then, we have continuously updated ourselves with the fundamental building blocks of music growth by laying the foundations with innovative marketing.

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Fueled for Growth

Reach Out

Developing custom campaigns for each exceptional artist as a comprehensive service in order to expand their fan base, chart popularity, brand image, and financial growth.